Monday, June 15, 2009

Counterpoint to giving it away for free

A couple of days ago I wrote in this blog about the challenges of anything being given away for free. Now comes the following article summary of a recent speech by Wired editor-in chief-Chris Anderson:

http://www.techcrunch.com/2009/06/15/chris-andersons-counterintuitive-rules-for-charging-for-media-online/

I agree that something needs to happen with regards to the media / news business model. This challenge only highlights my previous entry on this subject: once you give something away it’s virtually impossible to start charging for it later. With that said I agree that determining what is unique is valuable. What someone can’t get somewhere else has explicit value that can be charged for. This is what the current news organizations are challenged to determine. I expect that the big networks -- CBS, NBC, ABC and FOX along with AP and a few of the larger more prestigious newspapers such as NY Times and Washington Post along with Wall Street Journal -- will fight it out for national and international news coverage prominence while the local papers and news outlets will focus on better local coverage. The problem is that it will only take one of these outlets to distribute for free to kill the other’s business models. They can’t work together as that is illegal collaboration. Hmm... this isn’t going to work. Thank god I’m not in the news business.

(Thanks to Dali Kilani for the link!)

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