Getting Started

Every long journey has a beginning. While I’ve already begun with a reprint of an article I recently wrote for Business Management magazine on the tremendous TCO / ROI benefits of desktop virtualization it probably makes sense to provide some personal background and focus for future entries.

I’m a 15+ year veteran of high technology. I’ve served in a wide variety of roles including public relations, analyst relations, business strategy, product manager and product marketing for companies such as SGI, Applied Materials, Apple, Cypress Semiconductor, Sun Microsystems, VMware and a variety of start ups. I’ve seen products -- good and not as good -- come and go. Some spark the imagination for what’s possible and some simply derivative. I can’t tell what will succeed but certainly in retrospect I can tell you why something did or didn’t.

Just for full disclosure I should mention that technology wasn’t my first love -- and it wasn’t my first job foray following school either. My first love is politics. I spent four years working for the Lt. Governor of the State of California followed by a stint as Silicon Valley political fundraiser for Senator Dianne Feinstein. I only disclose this as I’m very apt to fall into a political discourse at the drop of a hat. Ultimately everything that we do, see or experience is impacted by our local, state or federal government so it’s important to remember how everything impacts everything else we do. With that said I’m a big fan of free enterprise and capitalism. I’m not a fan of unregulated enterprise run amuck; we’ve seen what that can do. Nothing is truly free (unfortunately).

On with the show...